Laura Bright
Laura Bright, PhD Candidate, UT Austin

Hello and welcome!


My name is Laura Bright and I am currently pursuing a Doctorate in Advertising (ABD) at the University of Texas at Austin. I have an active research interest in consumer-generated content, digital content management, interactive advertising, and website usability. To date, I have been a digital media specialist and client advocate for both the family business and an Austin based educational software dot com. I am an effective and organized communicator and I focus on expanding my knowledge in the area of digital media through research and teaching. I expect to obtain my doctoral degree in May 2008.


When not at my desk, I can be found either walking Stella, doing something crafty, or somewhere in search of fun with my husband, Brian Smith. For a complete list of what I have been checking out online lately, visit my Delicious page.


For the social networking folks, you can also find me on Facebook and LinkedIn.


You can check out my blog for semi-regular updates on life as I know it.


EDUCATION


RESEARCH INTERESTS


RESEARCH STATEMENT

My research focuses on consumer behavior in interactive environments as well as how those environments are created. To date, I have investigated the psychological factors that contribute to the creation and consumption of user-generated content, the impact of new forms of technology on teaching and learning, as well as the interactive elements that consumers encounter in the online world.


PUBLICATIONS

Bright, Laura F., Terry Daugherty and Matthew S. Eastin. (2008). Attitude Toward User-Generated Content. American Marketing Association Educator’s Conference Proceedings.


Bright, Laura F., Matthew S. Eastin, Terry Daugherty, and Harsha Gangadharbatla. (2008). The Psychology of Consumer Control Contextualized within DVR Technologies. International Communication Association Conference Proceedings.


Bright, Laura F. and Gary Wilcox. (2008). Am I on Your Playlist: Explorations into the Impact of Podcasting on Academic Performance. Texas Computer Education Association Conference Proceedings.


Daugherty, Terry, Matthew S. Eastin, and Laura F. Bright. (2008). Exploring Consumers Motivations for Creating User-Generated Content. Journal of Interactive Advertising.


Daugherty, Terry, Harsha Gangadharbatla and Laura F. Bright. (forthcoming). Presence and Persuasion. In Presence and Popular Media: Understanding Media Users’ Everyday Experiences. Cheryl Campanella Bracken and Paul Skalski (eds.), Lawrence Erlbaum.


Turnbull, Donald and Laura F. Bright. (2008). Advertising Academia with Sponsored Search: An Exploratory Study Examining the Effectiveness of Google AdWords at the Global and Local Level. International Journal of Electronic Business.


CONFERENCE PRESENTATIONS

Bright, Laura F. and S. Marina Choi. (2007). An Exploratory Study Examining Intra-site Advertising and Its Effect on the Online Consumer Experience. Information Architecture Summit, Las Vegas, NV, March 23 – 25.


Bright, Laura F., Terry Daugherty and Matthew S. Eastin. (2008). Attitude Toward User-Generated Content. American Marketing Association Educator’s Conference, Austin, TX, February 15 – 18.


Bright, Laura F., Matthew S. Eastin, Terry Daugherty, and Harsha Gangadharbatla. (2008) The Psychology of Consumer Control Contextualized within DVR Technologies. International Communication Association Conference, Montreal, Quebec, CA, May 22 - 26.


Bright, Laura F. and Gracieli Scremin. (2006). Blue Ads, Red Ads: Are Connections Being Made in the Political Blogosphere?. Association of Education in Journalism and Mass Communication Conference, San Francisco, CA, August 1 – 4.


Bright, Laura F. and Gary Wilcox. (2008). Am I on Your Playlist: Explorations into the Impact of Podcasting on Academic Performance. Texas Computer Education Association 2008 Conference, Austin, TX, February 4 - 8.


Scremin, Gracieli and Laura F. Bright. (2005). Deconstructing Brazil’s Racial Democracy: An Analysis of African Brazilian Portrayals in Magazine and Television Advertising. American Academy of Advertising Conference, Reno, NV, April 1 – 3.


RESEARCH UNDER REVIEW

Daugherty, Terry, Matthew S. Eastin, and Laura F. Bright. (2008). Expectancy-Value: Identifying Relationships Associated with Creating Consumer Generated Content. In Consumer Generated Content: Utilizing Web 2.0 Technologies and Applications, Susan Godar and Sharmila Ferris (eds.), IGI Global.


Daugherty, Terry, Matthew S. Eastin, Laura F. Bright, and Harsha Gangadharbatla. (2008). The Psychology of Consumer Control Contextualized within DVR Use. Currently under review at the Journal of Broadcast and Electronic Media.


RESEARCH IN PROGRESS

Bright, Laura F. (2007). Web 2.0 Technology Usage: Motivations and Expected Outcomes of Online Consumers. In A Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Neal Burns, Terry Daugherty, and Matthew S. Eastin (eds.), IGI Global.


Daugherty, Terry, Matthew S. Eastin, and Laura F. Bright. (2007). Social Expectations Associated with the Consumption and Creation of Consumer Generated Content. Will be submitted to International Journal of Market Research.


Daugherty, Terry, Laura F. Bright, Jong-Hyuok Jung, Sonny Rosenthal, and Jodi Smith. A Meta-Analysis of Media Consumption Motivations. Will be submitted to Media Psychology.


My dissertation!


HONORS AND AWARDS

ACADEMIC SERVICE

ACADEMIC EXPERIENCE

TEACHING INTERESTS

INDUSTRY EXPERIENCE


PROFESSIONAL AFFILIATIONS

REFERENCES